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Course: Entrepreneurship > Unit 1
Lesson 16: Calvin Carter - Founder of Bottle Rocket AppsMaking money making apps
Created by Kauffman Foundation.
Want to join the conversation?
- Are there any app-makers for kids that we can use to kind of explore this app-making world?(5 votes)
- Yes. There is code.org, scratch.mit.edu, codecademy.com and tons more to learn. You can make apps on codecademy.com or scratch.mit.edu. P.S I'm @warriorirv if you want to contact me(4 votes)
- How do you make apps? Is it all about coding? Is there a Khan course for that?(2 votes)
- 1. Yes, to make an app you require moderate coding skills.
2.You can learnJavaScript
here on Khan Academy: https://www.khanacademy.org/computing/computer-programming(4 votes)
- why are apps the the 'most meaningful or relevant experience with a brand a user can have'?(2 votes)
- I think when he says that at0:30he means that everyone now has access to the apps right in their pocket(3 votes)
- The metaphor he used in describing how he living the company's value is very good. Like the company's value is not belonged to the wall but should be lived in everyday's life.
But you know, sometimes the mission which a company is claiming always on the purpose of marketing the brand or the product, hence resulting in not easy to execute it in daily life. How do we handle with this paradox?(2 votes)- Assim que pensamos em um novo empreendimento é necessário preservar o valor do Empreendimento e transmitir aos seus colaboradores a importância do valor que a Empresa tem perante mercado e principalmente perante aos seus clientes , sejam, eles internos e externos e aliar a missão do empreendimento para que se torne natural a convivência dia a dia.
Quem determina o valor da Empresa e a sua Missão é o Dono, pois, com seu exemplo e a sua postura diante de todos que convivem se tornará mais prático vencer este paradoxo.(2 votes)
- So I've got an idea for an app yet I'm completely inept at computer programming. What options do I have?(2 votes)
- You could possibly find someone, maybe a relative or a friend that understands computer programming, and partner up to bring your idea to reality! Also, you could just keep practicing your programming skill if the first option doesn't appeal to you.(1 vote)
- Hello i am working on a school project where i have to make a bus tracker app can you please help me for ideas i am planning to make this app with raspberry pi and wordpress
please guide me thanks(1 vote) - why do you go up and down and up with the making of a app(1 vote)
- He's talking about financial aspect and not just a building of an app. but to market, promote, fix and evolve the product as well.(1 vote)
- What kind of are the most succesfull?(0 votes)
Video transcript
- I'm Calvin Carter. The name of my company
is Bottle Rocket Apps. There's several different ways that app developers make a living. A lot of them are selling
their wares on the App Store. They either do that through
charging for the download or it's a free download
with a micro currency model or subscription model. Companies like Bottle Rocket
have a variety of ways that we make money. The majority of Bottle Rocket is professional services type revenue, where we work with some of the largest and most discriminating
brands in the world to bring their brand to mobile. Mobile apps are, essentially,
today, in my opinion, one of the most relevant and
meaningful brand experiences a customer, or we call a user, can have. We have lots of sessions
with the brand managers and creative directors and we go through brand design guidelines. We go through deep strategy session where we get very heady,
frankly, about the brand and what it means and what
it is and what it's not. We have a business aspiration called taking risks centered on our strengths. A lot of entrepreneurs I speak with, younger ones that kinda bounce
around the lifestyle business from three to 10 employees and they go up and down throughout this and they do this for eight or 10 years, so this is not a any day now, I'm just waiting for my ship to come in. No, your ship has come
in, daily, at this point. You're just letting them go by or you're not fully capitalizing on them. And I feel a lot of it has to do with the thrash an entrepreneur can create in their organization, as
well as their own heads, by wanting to do everything. As an entrepreneur, you
have to learn to say no to at least just a few things or say yes to what you're willing to do. Yes, it's a paycheck today, but it's a pink slip
tomorrow, so to speak. You have to focus on what you can take on and what you can't take on.